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View Full Version : Cold Bookings


PamperedK
11-14-2008, 09:33 AM
This question branches from something I posted behind the apron but I thought it might be helpful to discuss here.

I hand out mini catalogs everywhere I go. I often talk to people at the grocery store - mostly the people at the checkout. A lot of times I'll ask if they're familiar with PC, they say no and I tell them what they do. They sound really excited and so I ask if they'd be interested in doing a show. Usually they say something like, "yeah, that would be great!" Rather than hold up the line, I get them to give me their info and I get their permission to call them when they're off work to book their date.

Every person I've spoken to that's said yes, they want to book, has not answered and not returned a call and then when I do get them on the phone, they hang up! It's really weird.

So my question is...how can I go about securing a booking or at least getting solid leads who are actually interested in booking?

I know some people just can't say no and I know it's my job to follow up so I'm going to end up with a lot of dead leads. I just wonder if there is something more I could do when I'm standing there in the store talking to them to get them on the calendar.

I've tried booking them right there, when there was no line, but that doesn't usually work because they don't have their calendars on them.

Any ideas?

Chef Kearns
11-14-2008, 10:43 AM
If they've never heard of PC before why not invite them to one of the parties you have coming up. Then from the excitement of that party they will pick a date. I haven't tried it, but why wouldn't it work?

PamperedK
11-14-2008, 10:55 AM
If they've never heard of PC before why not invite them to one of the parties you have coming up. Then from the excitement of that party they will pick a date. I haven't tried it, but why wouldn't it work?

That's a great idea!

pamperedlinda
11-14-2008, 10:58 AM
I'd make a point to go back through their check-out line again. Tell them that you tried calling like they asked, but that they must be having phone trouble since you were disconnected....see what they say about that (and watch their facial expression). I'm sure it won't change the fact that they probably don't want a party, but it will let them know that what they did was not nice.

wdpmap
11-15-2008, 10:38 AM
Make up a party to invites these leads to. Spend a day talking to people (like you have been), get them interested, but instead of asking them to host a party invite them to yours that you are holding on ______ (date). Get their contact info and send them an invite and then follow up day before, just like we coach our hosts.

Michelle