Booking December

[footballchef]

Does anyone have a flyer on Booking December? I remember seeing one passing around a few years ago? Anyone have this on their computer and you can post it?

Thanks.

[Happy Chef]

There was something last year on Chef Success for December bookings. It was The Twelve Days of Christmas. There was a bonus for each of the first twelve days of December for booking. If I do this - I would start it on 11/27.

[finley1991]

This is something I have in my files:

Visions of Dollar Signs Dance in my Head! December is almost here!
by Helaine Balsamo, Sales Director, NJ

December is one of those months - love it or hate it. I find with my business it's been the same - one year no shows one year $8,000 worth. And now this year...I have seen both sides and know the difference. It isn't the holidays, the cold, the friend's or anything else....the difference was ME!

The first year I went into the booking process with this thought on my brain "no one is going to book December" - so guess what? They didn't! I probably said things like "did you want December?" "did you want December or January?", etc.

Last year I said "super - you're considering booking a show - well I have just a few dates left this year - which day of the week is best for you in December?" - CONFIDENCE, urgency.....I even did a show Dec. 30th at the host's request and now I KNOW that the last weekend of Dec. is awesome for shows!

December is grate cause of our gift certificates, our holiday cut off deadline, a whole year to return things for a refund, 30 days to return at the company's expense - EMPHASIZE THIS - this means that they have ‘til AFTER Christmas to return an item and NO GOING TO THE MALL and waiting on lines to do it!

You could make your shows fun - wear blue, wear red, bring an ornament, whatever! Do a show in your PJ's and slippers, a hot cocoa and finger food show, wine and cheese show, couples night out! Their houses are already decorated so why not show them off? Shop from your seat not on your feet - do it as an open house so no one cares if they are late or have to leave early!

Also, run an on-line sale for your guests, hosts, family and friends. My phone is going all the time now with "I want to order stuff for the holidays". Keep in mind Chanukah starts Nov. 29th and I love to remind people that it's better to cut out a picture and say it's on it's way and get them PC products as a gift than to worry it might be late. Another way to offer shows AFTER the holiday shipment deadline.

One more thought: be VERY CAREFUL not to talk about "Christmas" (depending on where you live of course) but "THE HOLIDAYS"...from a Jewish/Catholic marriage with children celebrating both I can tell you people at your shows WILL be turned off if they are Jewish and there is only a mention of Christmas - just food for thought!

Just some holiday thoughts...I want a BIG JANUARY paycheck, not to mention points towards the 2008 Incentive Trips right from the start! You want to join me?! BOOK UP DECEMBER! Then start 2008 with a BANG!

Helaine Balsamo

[Happy Chef]

That is great! And so true. I think often we discourage our hosts from booking in December. Even if we don't say anything discouraging just the fact we don't really talk up booking in December is enough for them to skip to the next year. A lot of it is our attitude.